1. Working Together
Foster collaboration between all stakeholders to collectively develop and promote the Geopark as a sustainable tourism destination.
2. A Cared-for Landscape
Participate in conserving our natural and cultural heritage in accordance with the European Geoparks Network Charter and Leave No Trace principles, and in compliance with relevant legislation.
3. A Well-understood Heritage
Ensure high standards of communication and understanding of the unique character of our place and our stories, emphasising the particular attributes and strengths of the Geopark.
4. Sustainable Tourism Management
Build capacity in destination management and stewardship, focusing on enhancing the quality and standards of visitor experiences and tourism products and services.
5. Vibrant Communities
Optimize tourism’s potential as both an economic and social development tool which benefits hosts as well as visitors.
6. Strengthened Livelihoods
Create strong economic benefits through product development, marketing and promotion, cost and energy savings, local sourcing and the creation of local employment.